Do people really value local news? Will they pay for high quality local news if offered? Ken Doctor is betting on “yes.” He went from news business analyst and consultant to start-up CEO in his hometown, Santa Cruz, Calif. He launched Lookout Local, a digital news operation designated as a for-profit, public benefit company. His mission: to prove that a profitable enterprise that supports a high-quality newsroom can work. Can it?
Do people really value local news? Will they pay for high quality local news if offered? Ken Doctor is betting on “yes.” He went from news business analyst and consultant to start-up CEO in his hometown, Santa Cruz, Calif. He launched Lookout Local, a digital news operation designated as a for-profit, public benefit company. His mission: to prove that a profitable enterprise that supports a high-quality newsroom can work. Can it?